Hi, I'm Lily Mallette! I'm pursuing an Advertising (specializing in Insights and Strategy) degree at the S.I. Newhouse School of Public Communications at Syracuse University. Through my education so far, I have developed a deep understanding of how to uncover meaningful audience insights through both qualitative and quantitative research, using them to shape strategies that align with real human behavior. With experience in brand positioning, messaging, and communication brief development, I specialize in connecting business goals to culturally relevant ideas that spark engagement and drive impact.
In addition to my major, I am minoring in History at Syracuse University's Maxwell School of Citizenship and Public Affairs. I enjoy honing in on my research skills, whether analyzing historical patterns or exploring cultural narratives. This perspective adds depth to my thinking, helping me approach problems with curiosity, context, and a sharp eye for insight.
More personal...
Proudly from the Canadian border, my small-town upbringing has greatly influenced my perspective, values, and storytelling style. I have a passion for traveling and exploring new places, and I love capturing moments through photography. In my free time, you can often find me café hopping, reading something new, or taking photos of everyday life and landscapes. I'm always on the lookout for inspiration in the little things. Below are some of my favorite photographs.
