Resume
Education
Syracuse University | May 2027
S.I. Newhouse School of Public Communications
B.S. Advertising | Minor in History
• Founders Scholarship Recipient
Study Abroad
• SU London Center, London, United Kingdom — Summer 2025
• SU Florence Center, Florence, Italy — Spring 2026
Skills
• Commspoint, GWI, Mintel, MRI Simmons
• Associated Press Writing Style
• Adobe Creative Suite: InDesign, Illustrator, Photoshop
• Figma, Canva
• Instagram, YouTube, Facebook, TikTok, X
• Consumer Research, Media Planning, Marketing Strategy
Relevant Coursework
B. S. Advertising
Advertising Practice in a Diverse Society | Advertising Research and Planning | The Big Idea in Advertising | Thinking in Media Planning | International Advertising (London abroad) | Communications and Society | Multimedia Storytelling | Race, Gender, and Media | Trendspotting in Digital Media
Minor in History
American History to 1865 | American History 1865 to Present | Europe in the Age of Hitler and Stalin | Global History to 1750 | Global History 1750 to Present | Medieval and Renaissance Europe | Twentieth Century Europe | The World at War, 1914-18; 1939-45
Marketing & Business Management Intern
January 2026- April 2026 | Florence, Italy
Expected Tasks:
Assisting staff with B2B administration, technical documentation, and sales consulting • Supporting digital marketing initiatives and in-store customer service • Gaining hands-on experience in business management, marketing, and client relations within a hospitality and wellness-focused company • Utilizing Italian language skills to engage with staff and customers.
Department of Public Safety
Communication and Marketing Assistant
October 2025- December 2025 | Syracuse, NY
Design internal and external marketing materials, including digital flyers, infographics, and presentations, ensuring consistent branding across platforms • Develop engaging content for newsletters, social media, and internal communications to promote safety awareness and community engagement • Support campaign planning and creative strategy for safety initiatives, contributing innovative ideas to reach campus audiences • Contribute to storytelling efforts through photography, video editing, and written content • Collaborate with staff on engagement strategies to increase visibility among SU students.
Account Strategy Director | Parthenon Books
September 2025- December 2025 | Syracuse, NY
Lead a team of four strategists in crafting integrated marketing strategies for Parthenon Bookstore • Direct consumer, competitive, and cultural research to uncover insights that shape creative direction • Serve as the primary strategy liaison between client and internal teams, driving alignment from brief through campaign execution • Present strategic recommendations, translating complex data into clear, actionable guidance for client
Strategist | Parthenon Books
January 2025- April 2025 | Syracuse, NY
"Best Creative" Award
Led market research to understand current brand positioning • Analyzed target audiences to guide strategy and outreach • Turned insights into strategic communication briefs and measurement plans for campaign execution • Researched local competitors to adapt best practices and improve engagement • Helped build and refine social media strategies to promote events and boost turnout at author readings and book signings
Strategist | LockedOn Syracuse
September 2024- December 2024 | Syracuse, NY
Conducted in-depth research on Syracuse sports fans, analyzing behaviors, interests, and media habits to define target audience segments • Identified key market trends and competitive gaps to inform a refreshed brand image and tone of voice • Built a full messaging framework tailored to the brand’s goals: hype, loyalty, and authenticity • Developed and implemented three unique social media strategies
Relevant Coursework Campaigns
ADV 345 Group Project(s)
May 2025- June 2025 | London, England
Strategist | Disney Parks
Collaborated with a team to analyze Disney’s international advertising strategies in France and Japan • Led cross-cultural research comparing consumer behavior, media preferences, and cultural values using frameworks such as Hofstede’s Dimensions and Hall’s Context Theory • Analyzed localized messaging, brand positioning, and campaign strategies across both markets • Delivered strategic insights on global branding and cultural adaptation to inform international advertising recommendations
ADV 208 Personal Project
January 2025- March 2025 | Syracuse, NY
Razer
Conducted in-depth interviews with experienced gamers outside my demographic to uncover motivations, habits, and emotional drivers of gaming headphone use • Designed a custom discussion guide to gather more authentic insights • Identified key consumer insights, including the role of immersive audio in stress relief, social connection, and overall gaming experience • Created a detailed audience persona and mapped out the user journey to support strategic recommendations for future messaging.