Resume
Education
Syracuse University | May 2027
S.I. Newhouse School of Public Communications
B.S. Advertising | Minor in History
• Founders Scholarship Recipient
Skills
• Commspoint, GWI, Mintel, MRI Simmons
• Associated Press Writing Style, conversational Spanish
• Microsoft Platforms: Excel, PowerPoint, Word
• Adobe Creative Suite: InDesign, Illustrator, Photoshop
• Figma, Canva
• Instagram, YouTube, Facebook, TikTok, X
• Consumer Research, Media Planning, Marketing Strategy
Relevant Coursework
B. S. Advertising
Advertising Practice in a Diverse Society | Advertising Research and Planning | The Big Idea in Advertising | Thinking in Media Planning | International Advertising (London abroad) | Communications and Society |Multimedia Storytelling | Race, Gender, and Media | Trendspotting in Digital Media
Minor in History
Medieval and Renaissance Europe | Europe in the Age of Hitler and Stalin | The World at War, 1914-18; 1939-45
Department of Public Safety
September 2025- Present
Communication and Marketing Assistant | DPS
Design internal and external marketing materials, including digital flyers, infographics, and presentations, ensuring consistent branding across platforms • Develop engaging content for newsletters, social media, and internal communications to promote safety awareness and community engagement • Support campaign planning and creative strategy for safety initiatives, contributing innovative ideas to reach campus audiences • Contribute to storytelling efforts through photography, video editing, and written content • Collaborate with staff on engagement strategies to increase visibility among SU students.
September 2025- Present
Account Strategy Director | Parthenon Books
Lead a team of four strategists in crafting integrated marketing strategies for Parthenon Bookstore • Direct consumer, competitive, and cultural research to uncover insights that shape creative direction • Serve as the primary strategy liaison between client and internal teams, driving alignment from brief through campaign execution • Present strategic recommendations, translating complex data into clear, actionable guidance for client
January 2025- April 2025
Strategist | Parthenon Books
"Best Creative" Award
Led market research to understand current brand positioning • Analyzed target audiences to guide strategy and outreach • Turned insights into strategic communication briefs and measurement plans for campaign execution • Researched local competitors to adapt best practices and improve engagement • Helped build and refine social media strategies to promote events and boost turnout at author readings and book signings
September 2024- December 2024
Strategist | LockedOn Syracuse
Conducted in-depth research on Syracuse sports fans, analyzing behaviors, interests, and media habits to define target audience segments • Identified key market trends and competitive gaps to inform a refreshed brand image and tone of voice • Built a full messaging framework tailored to the brand’s goals: hype, loyalty, and authenticity • Developed and implemented three unique social media strategies
Ogdensburg City Recreation
June 2021- June 2024 (seasonal months)
Head Lifeguard
Managed a team of 20 lifeguards and managed daily pool operations • Oversaw safety on deck and in the water, making sure all rules were followed and the environment stayed safe for everyone • Developed and taught swim lessons for kids of all skill levels, focusing on water confidence and safety fundamentals
Relevant Coursework Campaigns
May 2025- June 2025
ADV 345 Group Project(s)
London, England
Strategist | Disney Parks
Collaborated with a team to analyze Disney’s international advertising strategies in France and Japan • Led cross-cultural research comparing consumer behavior, media preferences, and cultural values using frameworks such as Hofstede’s Dimensions and Hall’s Context Theory • Analyzed localized messaging, brand positioning, and campaign strategies across both markets • Delivered strategic insights on global branding and cultural adaptation to inform international advertising recommendations
March 2025- April 2025
ADV 208 Group Final Project
Strategist | Fidelity Investments
Conducted in-depth qualitative research, including 12+ interviews • Identified key insights around trust, legacy, and financial anxiety • Developed a comprehensive strategy and communications brief focused building emotional resonance with the target audience • Co-created a multi-channel campaign, including a poster concept, video storyboard, and social media activation • Created empathetic ad copy aligned with audience values and financial goals • Presented final campaign to peers by using strong storytelling
January 2025- March 2025
ADV 208 Personal Project
Razer
Conducted in-depth interviews with experienced gamers outside my demographic to uncover motivations, habits, and emotional drivers of gaming headphone use • Designed a custom discussion guide to gather more authentic insights • Identified key consumer insights, including the role of immersive audio in stress relief, social connection, and overall gaming experience • Created a detailed audience persona and mapped out the user journey to support strategic recommendations for future messaging.
October 2024- December 2024
ADV 206 Final Group Project
Strategist | Sour Patch Kids
Researched GenZ gamers and identified them as a high-potential audience based on their social and competitive gaming habits • Built a strategy around connecting Sour Patch Kids’ “sour-then-sweet” brand purpose to gaming culture in a fun, relevant way • Collaborated on a detailed communications brief covering campaign goals, audience insights, and positioning strategy • Developed media ideas like in-game ad placements, Twitch influencer collaborations, and interactive content to boost brand visibility and engagement