Feeling Brands: Haptics in Global Advertising
A Case Study
This article explores the role of haptics in international advertising, comparing how tactile cues resonate across cultures. It further investigates how haptic innovation is poised to grow and adapt differently in markets around the world.
Below is the link to access the published piece
https://medium.com/@mallettelily/global-scenarios-for-the-adoption-of-haptic-advertising-fb971d3aba7a
