TNH Ad Agency
Strategist | January 2025 - April 2025
Primary Objective: To get customers in the store and promote a lively atmosphere.
Secondary Objective: Redesign all graphics for a cohesive brand.
Final Presentation Slide Deck!
Awarded "Best Creative"
{Will upload once we have pitched our final campaign to TNH E-Board}
The strategy behind our final pitch!
Reflection
This semester-long campaign was my first experience working with a real client, a beloved local bookstore in downtown Syracuse. Collaborating with an exceptional team of strategists, creatives, and management, we focused on rebranding Parthenon Books with a fresh and consistent visual identity.
Working closely with the client taught me the importance of balancing creative vision with practical needs. I used tools like GWI to analyze the local population and craft a strategy that truly resonated with the community. This project gave me invaluable insight into how teamwork, research, and clear communication come together to create meaningful, real-world advertising.
