ADV 208 Mock Campaign | January 2025-March 2025
Primary Objective: Understand how gamers experience and engage with Razer headphones, uncovering their motivations, behaviors, and emotional connections to the product.
In my ADV 208 course with Professor Sheehan, scroll through to explore my deliverables packet and key findings from our personal project, "People Who Aren’t Like Me (and What I Learned from Them)." The main goal of this project was to develop skills in conducting qualitative research by exploring a product, creating a campaign based on our findings, and presenting our final insights to the class.
