TNH AD Agency Mock Campaign
Strategist | September 2024-December 2024
Primary Objective: Boost brand awareness and engagement for Locked On Syracuse by using strategic initiatives tailored to resonate with the college sports community
As part of TNH Ad Agency's starter program, Greenhouse, first-year members have the opportunity to hold an entry-level position where they can create mock campaigns to build foundational advertising skills. After switching my major from Digital Journalism (MND) to Advertising during my sophomore year, Greenhouse played a significant role in helping me craft and refine my first semester-long campaign. We even had the chance to present it to the owner of LockedOn Syracuse! This campaign was my first real experience with brand advertising, and it holds a special place in my heart. If you compare it to my more recent campaigns, you’ll see the growth and progress I’ve made since then.
