ADV 208 Mock Advertising Campaign
Strategist | March-April 2025
Primary Objective: Engage adults aged 45 and older who have begun seriously evaluating their retirement finances, positioning Fidelity Investments as a trusted resource financial planning.
For this group project for Professor Sheehan’s ADV 208 course, we were tasked with developing an advertising campaign for Fidelity Investments, targeting people aged 45+ who have started to think realistically about their retirement finances.
Our objective was to build a compelling campaign rooted in qualitative research. We conducted 12 interviews, crafted a discussion guide, and uncovered emotional and behavioral insights to inform our strategy. Using these insights, we developed a clear communications brief and created three unique creative pieces.
{Will upload the final packet once we have presented our final campaign in class}
