ADV 206 Mock Advertising Campaign
Strategist | November 2024 - December 2024
Primary Objective: Target GenZ who are highly engaged in online culture and encourage them to make Sour Patch Kids their snack of choice.
This campaign, created for ADV 206 with Professor Egan, kicks off “Play Sour for a Sweet Win.” It blends the wild fun of Sour Patch Kids with the high-energy vibe of GenZ gaming. Drawing inspiration from the rollercoaster of competitive play, we’ve positioned Sour Patch Kids as the perfect treat for that sour-to-sweet experience.
